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Permission Marketing Is Non Transferable
I've been reading one of Seth Godin's first books, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, and in it he gives a great example of why permission is...
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Saskatchewan Roughriders and Promotion Timing
The Saskatchewan Roughriders are through to the 2009 Grey Cup in Calgary and they also just sent out their season ticket renewal letters in the mail. Great timing right? Maybe just a little lucky as I...
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Permission Marketing by Seth Godin - Book Review
Seth Godin's Permission Marketing: Turning Strangers Into Friends And Friends Into Customers is a great read for anyone looking at making their marketing more effective than the traditional advertising...
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WJHC Organizing Committee Listens To Customers
The World Junior Hockey Championships are coming to Regina and Saskatoon in 2010 and the organizing committee for this great event has done a great job listening to customers and adapting their product...
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Seth Godin's Linchpin Review Copy Promotion
Seth Godin is sending out 3,000 copies of his new book Linchpin to the first 3,000 people to donate at least $30 USD to the Acumen Fund. What a remarkable and philathropical promotion!You can see the...
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Give a Day Get a Disney Day
Disney is advertising a great promotion to support charities across North America by asking people to volunteer a day of their time to a worthwhile cause. In exchange, Disney is offering a day's...
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Monetizing Brands - The Biggest Loser Way
The Biggest Loser is a popular television show on NBC that gives us a great example of how to monetize content through branding, product placement, and licensing deals. The Biggest Loser recognizes...
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A Lesson in Personal Branding From Kevin O'Leary of Dragon's Den
Today's video is continuing on yesterday's topic of monetizing brands, but today's video focuses more on personal branding.Dragon's Den is a Canadian television show on CBC that recently provided me...
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Selling Souvenirs the Seth Godin Way
Seth Godin recently put together a promotion for his upcoming book launch of Linchpin that involved donating to charity. I chipped in to get an early review copy before I even knew what the book was...
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Selling More To Your Existing Customers - Book Industry Example
Selling more to your existing customers is one of the three weapons you have to increase sales. Reading The Happiest Baby on the Block: The New Way to Calm Crying and Help Your Newborn Baby Sleep...
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Eh! O' Canada-Go! - The Pepsi Cheer Fiasco (With One Event Marketing Positive)
Eh! O' Canada-Go!Just give it a Google and you'll see that there's a lot of talk about the new Pepsi Canada Cheer Nation cheer - andit'sdefinitelynotallpositive.We attended the first 2010 World Junior...
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WestJet's Fantastic Use of Twitter for Customer Service
This isn't the first time I've posted about WestJet and it probably won't be the last either. They're a company that continues to provide as a great example for businesses to learn from time and time...
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Trust Agents Book Review
If you haven't picked up Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith yet, you should. Even if you aren't big into the web...
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Trade Show Tips - Focus On The Customer
Last week I was in Toronto for the Landscape Ontario Congress Trade Show as an attendee as opposed to an exhibitor. We were looking for new products to showcase in our new retail store that will open...
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Trouble With Stub Hub
I don't like posting negative stuff very often, but sometimes the negative can be useful in figuring out what went wrong and how to improve it.I was in Toronto last week for the Landscape Ontario...
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Fed Ex Absolutely Positively Doesn't Deliver Overnight
Fed Ex failed to deliver on their promise to absolutely, positively deliver overnight last week in Toronto. Stub Hub didn't help matters and maybe they didn't pass along the right postal code, but Fed...
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Made to Stick Book Review
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is to ideas what Good to Great: Why Some Companies Make the Leap...and Others Don't is for business strategy. It's a...
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Regina Chamber of Commerce Tax Plan
People who read the headline "Cut education taxes: Chamber" and nothing else in the Leader-Post missed the point. The point wasn't that the Chamber wants to cut education taxes, the point is that they...
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How To Set Up a Twitter Listening Station w/ TweetDeck
The video above will show you how to set up a Twitter listening station using TweetDeck to allow you to track mentions of your business name, @replies, direct messages, and your industry keywords in...
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Show Up!
Right now I'm reading the book Younger Next Year: Live Strong, Fit, and Sexy--Until You're 80 and Beyond by Chris Crowley & Henry S. Lodge, M.D. and in every section of the book so far it hammers...
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